The Effect of Country of Origin Perceptions and Perceived Brand Globalness on Perceived Brand Quality

AYSUNA TÜRKYILMAZ C., BİLGEN İ., KARA A.

IEDRC Istanbul Conferences, İstanbul, Turkey, 27 - 29 April 2016, pp.67-72

  • Publication Type: Conference Paper / Full Text
  • City: İstanbul
  • Country: Turkey
  • Page Numbers: pp.67-72
  • Hakkari University Affiliated: Yes