A Research on the Impact of eWOM Source Credibility and Personal Innovativeness on Online Shopping Intention in Turkish Customers

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BİLGEN İ., Soleimani Zoghi F.

Journal of Management, Marketing and Logistics, vol.4, no.2, pp.143-151, 2017 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 4 Issue: 2
• Publication Date: 2017
• Doi Number: 10.17261/pressacademia.2017.458
• Journal Name: Journal of Management, Marketing and Logistics
• Page Numbers: pp.143-151
• Hakkari University Affiliated: Yes