A COMPARISON OF PRODUCT PERSONALIZATION AND PRODUCT CUSTOMIZATION: A CONCEPTUAL FRAMEWORK
Copy For Citation
Anmaç S.
Turkish Business Journal, vol.4, no.7, pp.54-64, 2023 (Peer-Reviewed Journal)
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Publication Type:
Article / Article
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Volume:
4
Issue:
7
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Publication Date:
2023
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Doi Number:
10.51727/tbj.1306824
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Journal Name:
Turkish Business Journal
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Journal Indexes:
Root Indexing, Asos İndeks
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Page Numbers:
pp.54-64
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Hakkari University Affiliated:
Yes