A COMPARISON OF PRODUCT PERSONALIZATION AND PRODUCT CUSTOMIZATION: A CONCEPTUAL FRAMEWORK

Anmaç S.

Turkish Business Journal, vol.4, no.7, pp.54-64, 2023 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 4 Issue: 7
  • Publication Date: 2023
  • Doi Number: 10.51727/tbj.1306824
  • Journal Name: Turkish Business Journal
  • Journal Indexes: Root Indexing, Asos İndeks
  • Page Numbers: pp.54-64
  • Hakkari University Affiliated: Yes