Mixed Methods in Marketing Research: Evolution, Key Topics, And Methodological Patterns

Anmaç S., Aytaç M. A.

3rd INTERNATIONAL EGE CONGRESS ON SCIENTIFIC RESEARCH, İzmir, Turkey, 20 - 22 December 2024, pp.640, (Summary Text)

  • Publication Type: Conference Paper / Summary Text
  • City: İzmir
  • Country: Turkey
  • Page Numbers: pp.640
  • Hakkari University Affiliated: Yes